Effective Marketing Solutions for French Food and Wine in the UK

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CôTES DU RHôNE HALLOWEEN QUIZ NIGHT – OCTOBER 2007

OBJECTIVES

Bring the Côtes du Rhône positioning to life for members of the wine trade in an informal and dynamic manner

Create a new buzz around an established event, now in its sixth year

MECHANICS

In order to add a new, fun element to this sixth annual Côtes du Rhône Quiz Night, the decision was taken to tie it in with Halloween. Props and room decorations linked with this theme were used throughout the venue and guests were encouraged to wear Halloween costumes, with prizes being awarded for the best outfits.

An informal tasting prior to the quiz itself provided an opportunity for producers and importers to present their wines to members of the trade. Meanwhile, guests could mingle in a relaxed environment, enjoying the wines and networking with wine trade colleagues.

Thirty-five teams participated in the quiz, which was hosted by wine expert (and quizmaster extraordinaire) Charles Metcalfe.